I wasn't sure if it was literally Polaris, the pole star (north star)...I always assumed this because of the little star logo. Maybe it is like Pole position when starting a race? Or is it something else... I assume not a stripper pole star lol... just curious
"A name chosen by owner Christian Dahl to represent the frozen north of Sweden with the pole star and also playing on the connection to pole position and star of racing."
So, were there to be a parting of the ways between the entity known as 'polestar racing' and Volvo who owns the brand name 'polestar' and consequently who could attach that name to their activities and products in the future?
For example can 'polestar racing' enter competition with vehicles made by other manufacturers than Volvo once its existing contract(s) to run Volvos have expired.
Will Volvo be able to continue to use the name 'polestar' as a sub brand?
In short who has the ownership of the p* brand, related logos, trade marks and so on and so forth... ?
So, were there to be a parting of the ways between the entity known as 'polestar racing' and Volvo who owns the brand name 'polestar' and consequently who could attach that name to their activities and products in the future?
For example can 'polestar racing' enter competition with vehicles made by other manufacturers than Volvo once its existing contract(s) to run Volvos have expired.
Will Volvo be able to continue to use the name 'polestar' as a sub brand?
In short who has the ownership of the p* brand, related logos, trade marks and so on and so forth... ?
I don't know the answers, but it would depend on what their agreements allow.
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