February Sales - Up 5.7%
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    1. #1
      Member volvocu's Avatar
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      February Sales - Up 5.7%

      Volvo Cars, the premium carmaker, continued its path towards another record year in sales after reporting a 5.7 per cent year-on-year sales increase in February. Total sales for the month amounted to 36,515 cars, compared to 34,552 cars a year earlier. Growth over the first two months of 2017 amounted to 5.4 per cent.

      Strong demand for the new 90 series cars continued to be an important factor in Volvo’s positive sales performance, while the soon-to-be-replaced XC60 remains the best-selling model overall. An all new XC60 will be revealed at the Geneva Motor Show next week.

      The Asia Pacific region reported sales growth of 19.4 per cent to 8,724 cars, helped by a strong performance in China, Volvo’s largest market. Sales in China rose by 20.8 per cent to 5,878 cars, with strong demand for the locally-produced XC60 and S60L models as well as the XC90 and S90.

      Sales in the EMEA region increased by 5.1 per cent, amounting to 21,892 cars sold. Key markets such as Sweden, the United Kingdom and Italy underpinned the solid performance, with strong demand for the new V90 as well as Europe’s most popular premium mid-size SUV, the XC60. In Sweden, the new S90/V90 brought Volvo back to its traditional spot atop the list of best-selling models.

      The Americas region reported sales of 5,625 cars, of which 4,651 in the United States. The most popular model in the region is the XC60, followed closely by the XC90.

      Retail sales status (deliveries to end customers) for Volvo Car Group is as follows:



      February
      January - February


      2016
      2017
      Change
      2016
      2017
      Change
      Region EMEA
      20 837
      21 892
      5,1%
      39 412
      41 614
      5,6%

      Sweden
      5 674
      6 071
      7,0%
      9 615
      10 610
      10,3%
      Region Asia-Pacific
      7 308
      8 724
      19,4%
      17 253
      19 923
      15,5%

      China
      4 866
      5 878
      20,8%
      12 094
      14 240
      17,7%
      Region Americas
      6 156
      5 625
      -8,6%
      11 187
      9 954
      -11,0%

      USA
      5 262
      4 651
      -11,6%
      9 504
      8 120
      -14,6%
      Other
      251
      274
      9,2%
      460
      499
      8,5%
      TOTAL
      34 552
      36 515
      5,7%
      68 312
      71 990
      5,4%

      Globally, the Volvo XC60 was the best-selling model in February with 11,393 cars sold (2015: 9,425), followed by the Volvo V40/V40 Cross Country with 6,409 cars sold (6,200). The XC90 was third with 5,000 sold cars (6,056). Sales figures by model can be found in the Sales Volumes section of the Global Newsroom.

      https://www.media.volvocars.com/glob...nt-in-february

      So all was well except for XC90 for which sales was very low, more than 20% below last year, which is not good for the most popular model.

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    3. #2
      It is official. It looks like the S90 is a sales flop. We are 9 months in.

    4. #3
      Sales by regions:

      February

      January - February

      2016

      2017

      Change

      2016

      2017

      Change

      Region EMEA

      20 837

      21 892

      5,1%

      39 412

      41 614

      5,6%

      Sweden

      5 674

      6 071

      7,0%

      9 615

      10 610

      10,3%

      Region Asia-Pacific

      7 308

      8 724

      19,4%

      17 253

      19 923

      15,5%

      China

      4 866

      5 878

      20,8%

      12 094

      14 240

      17,7%

      Region Americas

      6 156

      5 625

      -8,6%

      11 187

      9 954

      -11,0%

      USA

      5 262

      4 651

      -11,6%

      9 504

      8 120

      -14,6%

      Other

      251

      274

      9,2%

      460

      499

      8,5%

      TOTAL

      34 552

      36 515

      5,7%

      68 312

      71 990

      5,4%


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    6. #4
      Sales by models:
      Models February 2017 February 2016 % Year To Date 2017 Year To Date 2016 %
      S60 II 1,479 1,609 -8.1 % 2,812 3,200 -12.1 %
      S60L 1,968 1,606 22.5 % 4,072 3,901 4.4 %
      S60 CC 85 117 -27.4 % 170 266 -36.1 %
      S80 II 6 320 -98.1 % 9 635 -98.6 %
      S80L 0 8 - - 45 -
      S90 2,141 0 100.0 % 3,984 0 100.0 %
      V40 5,075 4,813 5.4 % 9,442 9,683 -2.5 %
      V40 CC 1,334 1,387 -3.8 % 2,652 2,682 -1.1 %
      V60 2,975 2,632 13.0 % 5,780 4,910 17.7 %
      V60 CC 1,269 1,366 -7.1 % 2,433 2,449 -0.7 %
      V70 III 40 2,096 -98.1 % 78 3,600 -97.8 %
      V90 2,879 0 100.0 % 5,154 0 100.0 %
      V90 CC 835 0 100.0 % 1,064 0 100.0 %
      XC60 11,393 9,425 20.9 % 22,723 19,639 15.7 %
      XC70 III 36 2,495 -98.6 % 108 4,288 -97.5 %
      XC90 0 622 - - 740 -
      XC90 II 5,000 6,055 -17.4 % 11,509 12,274 -6.2 %
      36,515 34,551 5.7 % 71,990 68,312 5.4 %

    7. #5
      US sales by models:
      Models February 2017 February 2016 % Year To Date 2017 Year To Date 2016 %
      S60 1,060 823 28.8 % 1,655 1,278 29.5 %
      S60 CC 14 42 -66.7 % 30 80 -62.5 %
      S80 2 43 -95.3 % 3 84 -96.4 %
      S90 369 0 100.0 % 593 0 100.0 %
      V60 278 252 10.3 % 401 399 0.5 %
      V60 CC 147 154 -4.5 % 272 230 18.3 %
      V90 CC 33 0 100.0 % 37 0 100.0 %
      XC60 1,388 1,187 16.9 % 2,192 2,047 7.1 %
      XC70 19 287 -93.4 % 43 539 -92.0 %
      All-New XC90 1,341 2,472 -45.8 % 2,897 4,847 -40.2 %
      4,651 5,260 -11.6 % 8,123 9,504 -14.5 %

    8. #6
      https://www.media.volvocars.com/us/e...ebruary-sales4

      Volvo Announces February Sales
      Mar 01, 2017 ID: 204963



      ROCKLEIGH, N.J. (March 1, 2017) - Volvo Car USA, LLC, (VCUSA) reported U.S. sales of 4,651 vehicles for the month of February, an 11.6 percent decrease. Year to date sales are down 14.5 percent.



      XC90 continues to see strong global demand, which impacted supply in February for the US market. Increased production is expected from Q2 onwards.



      Total sales excluding XC90 were up 18.7 percent versus February 2016. This was led by strong 60-cluster sales across the board with S60, V60 and XC60 all posting double digit sales growth versus February 2016. The XC60 was the top selling model for the month with 1,388 vehicles sold.



      Volvo is implementing a sweeping $11 billion transformation plan that has involved the development of its own modular vehicle architecture, a new engine range, global manufacturing capability, a completely renewed product range and world leading developments in safety, autonomous driving and connectivity.



      For sales by model click here: https://www.media.volvocars.com/us/e.../sales-volumes

    9. #7
      Member volvocu's Avatar
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      Quote Originally Posted by deepfried View Post
      It is official. It looks like the S90 is a sales flop. We are 9 months in.
      The SPA models are indeed selling below expectations, be it xc90, s90 or v90/cc.

    10. #8
      Quote Originally Posted by deepfried View Post
      It is official. It looks like the S90 is a sales flop. We are 9 months in.
      Not surprise to me. Sedan sales is going down, and sedan buyers are not keen on new models and not looking at Volvo.

    11. #9
      Quote Originally Posted by volvocu View Post
      The SPA models are indeed selling below expectations, be it xc90, s90 or v90/cc.
      Not sure if still any Inscription model supply issue. Dealer inventory in US is quite low to me.

    12. #10
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      Quote Originally Posted by goVolvo View Post
      Not sure if still any Inscription model supply issue. Dealer inventory in US is quite low to me.
      I dont buy that. A couple of months ago the excuse was production tooling setup for the S/V90...

    13. #11
      Quote Originally Posted by volvocu View Post
      I dont buy that. A couple of months ago the excuse was production tooling setup for the S/V90...
      It more than likely has to do with how awesome the new E class and 5 series are. If you want a sedan in this segment, that is pretty much where you start and end your test drive.

    14. #12
      Quote Originally Posted by volvocu View Post
      The SPA models are indeed selling below expectations, be it xc90, s90 or v90/cc.
      XC90 is due to supply, V90 Cross Country orders are coming in like crazy and S90 isn't selling.
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    15. #13
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      Quote Originally Posted by T Schroeder View Post
      XC90 is due to supply, V90 Cross Country orders are coming in like crazy and S90 isn't selling.
      Is there any concrete evidence that the xc90 is suffering from supply issues? I dont see how that is possible after being on the market 18 months+

    16. #14
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      Quote Originally Posted by deepfried View Post
      It more than likely has to do with how awesome the new E class and 5 series are. If you want a sedan in this segment, that is pretty much where you start and end your test drive.
      Agreed. As nice as the S90 is, I'm taking a E-Class over the 5 series or S90 if I had the money. It's just simply, amazing. I mean the A6 isn't even mentioned anymore. It's either the Mercedes or the BMW when it comes to premium mid-size luxury sedans.
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    17. #15
      The XC90 sales are down 40% year over year in the US. All of the dealers around me have inventory too so it is not a supply thing. Overall sales may be up but the grand on their redesigned flagship is a little ugly.

      The car is great but I think given the political climate and the fact that many people have already bought or leased new cars, unless there are some incentives this may become a long term trend.

      The auto industry has been booming for several years and all good things come to an end, even if you have a great vehicle. People could be waiting on the XC60 unveiling too, and there is more competition now than 2 years ago because lots of vehicles have been redesigned or facelifted.

      I certainly don't think the lack of sales on the XC90 are due to the car itself - it is an awesome vehicle.

      Source:
      https://www.media.volvocars.com/us/e.../sales-volumes

    18. #16
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      From Volvo Cars USA in their release on February sales.

      "XC90 continues to see strong global demand, which impacted supply in February for the US market. Increased production is expected from Q2 onwards."
      Last edited by Tostik; 03-05-2017 at 02:15 PM.

    19. #17
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      Well eventhough this is an official statement, the numbers don't add up. According to official sales figures there were 20% less sales compared to the previous year globally, so fail to understand this statement...

    20. #18
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      Quote Originally Posted by volvocu View Post
      Well eventhough this is an official statement, the numbers don't add up. According to official sales figures there were 20% less sales compared to the previous year globally, so fail to understand this statement...
      Good point, but let's see if 2nd quarter XC90 sales recover after the planned production increase. Obviously Volvo is not giving a full explanation. I sense there's some snafu in the production line of both the XC90 and S90???
      2006 2.5T AWD XC90 / 2015.5 XC60 T5 (5 cyl) AWD, Platinum, Blis & Climate Package, 20 inch Pirellis, wood inlays with blonde interior (stunning), Flamenco Red (exterior)

      "Predictions are really hard, especially about the future." -- Yogi Berra

    21. #19
      [QUOTE=OasisNYK;5047817]The XC90 sales are down 40% year over year in the US. All of the dealers around me have inventory too so it is not a supply thing. Overall sales may be up but the grand on their redesigned flagship is a little ugly.

      The car is great but I think given the political climate and the fact that many people have already bought or leased new cars, unless there are some incentives this may become a long term trend.

      The auto industry has been booming for several years and all good things come to an end, even if you have a great vehicle. People could be waiting on the XC60 unveiling too, and there is more competition now than 2 years ago because lots of vehicles have been redesigned or facelifted.

      I certainly don't think the lack of sales on the XC90 are due to the car itself

      Agreed. I think its awesome too, but there's no denying theres a ton of them available here in DFW. I guess we got most of the limited production.

    22. #20
      Junior Member marcinrudzki's Avatar
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      Denver area dealers also have XC90 inventory and some of their cars seems to be have been sitting on the lot for a few weeks at least. We are waiting for unveiling of XC60. XC90 is too large for us to consider it.
      2016 Audi A6
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    23. #21
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      Quote Originally Posted by marcinrudzki View Post
      Denver area dealers also have XC90 inventory and some of their cars seems to be have been sitting on the lot for a few weeks at least. We are waiting for unveiling of XC60. XC90 is too large for us to consider it.
      I just looked at Rickenbaugh Volvo inventory of XC90s, and none would quite fit what I want. So I would have to order one, therefore have a waiting period, unless they could divert one in port, like with my wife's XC60.
      2006 2.5T AWD XC90 / 2015.5 XC60 T5 (5 cyl) AWD, Platinum, Blis & Climate Package, 20 inch Pirellis, wood inlays with blonde interior (stunning), Flamenco Red (exterior)

      "Predictions are really hard, especially about the future." -- Yogi Berra

    24. #22
      Quote Originally Posted by deepfried View Post
      It more than likely has to do with how awesome the new E class and 5 series are. If you want a sedan in this segment, that is pretty much where you start and end your test drive.
      MotorTrend review had the Volvo S90 best the E-Class -most people are badge whores. Volvo needs to advertise more. Also how come I never see Volvos displayed at malls in Atlanta metro like I do Aston Martins, Genesis, Kia etc? I suspect the average car buyer doesn't know the current S90 exists.

    25. #23
      IMHO part of the problem are the dealers. Mine is ranked "#1" by Dealerrater and there is NOTHING/ZERO/ZILCH/NATTA that feels premium about the experience.

      If you are going to convert BMW/Mercedes owners you better make sure your dealership looks the part.

    26. #24
      Not sure what the issues is.... Audi sold 24xx Q7s in Feb.
      My friend also bought a XC90 but he had to order from factory, (dealerships did not have the right color/options configuration for him)
      Other reasons:
      1: brand
      2: 4 cyl engine
      3: dealership experience (I didn't have good experience with Volvo dealerships)
      4: More choices..... there are more redesigned SUVs compare now

    27. #25
      Quote Originally Posted by brisk View Post
      Not sure what the issues is.... Audi sold 24xx Q7s in Feb.
      My friend also bought a XC90 but he had to order from factory, (dealerships did not have the right color/options configuration for him)
      Other reasons:
      1: brand
      2: 4 cyl engine
      3: dealership experience (I didn't have good experience with Volvo dealerships)
      4: More choices..... there are more redesigned SUVs compare now
      I think Grecian was the one that was predicting the XC90 would outsell the new Q7 the first year that the Q7 is out.

      It is hard to tell on the way the numbers are laid out on the Audi, but I suspect it is a tie and not some hinted at blow out.

      Is Grecian even around any more? I stopped coming on here because of the cheerleading but check in every once in a while

      As a side note, I had an S60 Drive E as a loaner a few weeks ago and hated it. Buzzy, the start stop feature was infuriating, and the acceleration was typical no frills 4 banger. This was the Chinese made inscription model. It is very interesting to see made in China on all the pieces of glass.

      I haven't driven a base XC90, but if this what I can expect, mehhh.

      Got back in my S80 V8 on the way home and cherished every minute of it. Getting up there in mileage but you could still put a water glass on the dashboard with the engine in idle and not see the water move.

      I still love my dealer. I must be very lucky.
      Last edited by deepfried; 03-12-2017 at 10:06 AM.

    28. #26
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      We'll just have to wait til the 2nd qtr to see if Volvo is telling the truth. Volvo said XC90 sales in US will recover when XC90 production increases in the 2nd qtr. If there is some other problem with XC90 sales, we'll know then. My money says Volvo is telling the truth, and US sales will increase. But that's just another useless prediction.

      I think GV predicted comparable sales with the Q7, based on what the old XC90 did in it's hay day, which sold at the same level as the old Q7.

      And I love my dealership too.
      Last edited by Tostik; 03-12-2017 at 12:57 PM.
      2006 2.5T AWD XC90 / 2015.5 XC60 T5 (5 cyl) AWD, Platinum, Blis & Climate Package, 20 inch Pirellis, wood inlays with blonde interior (stunning), Flamenco Red (exterior)

      "Predictions are really hard, especially about the future." -- Yogi Berra

    29. #27
      I highly suspect the problem here is pricing. Premium pricing without the premium experience. Volvo is has made this mistake before. I have owned several Volvos and still own 2. I could own a Mercedes or BMW but I choose Volvo because I like the high utility, high function, outdoorsy and rugged quality. However, the new models are getting softer while prices are sky high. I love my P3 XC70 but I can't envision buying a V90 CC. That vehicle seems less ready to rough it, back seats don't fold flat, there is loss of space due to hatch angle. I suspect the approach angles are reduced. It's a real shame, because I planned on buying each version of this car basically forever. Oh yeah, and I just hate the red turn signals in back. Such a simple safety thing and they chose style over safety. Sad.

    30. #28
      Quote Originally Posted by wasaabi View Post
      I highly suspect the problem here is pricing. Premium pricing without the premium experience. Volvo is has made this mistake before. I have owned several Volvos and still own 2. I could own a Mercedes or BMW but I choose Volvo because I like the high utility, high function, outdoorsy and rugged quality. However, the new models are getting softer while prices are sky high. I love my P3 XC70 but I can't envision buying a V90 CC. That vehicle seems less ready to rough it, back seats don't fold flat, there is loss of space due to hatch angle. I suspect the approach angles are reduced. It's a real shame, because I planned on buying each version of this car basically forever. Oh yeah, and I just hate the red turn signals in back. Such a simple safety thing and they chose style over safety. Sad.
      I was getting service recently for two of my Volvos. I walked the lot while they serviced it.

      I about choked on the price of the T8 XC90. You can buy a 420 HP Cayenne S with the Premium Package 1 for the same price. The Porsche is a more prestigious badge. And the funny thing is I don't think those T8s have moved in the two+ months since I was there.

      Cars in this price range (60 grand plus) are forced to deal with badge snobery.

      I said it years ago on here that history is full of cars where the cars were GREAT but the price didn't meet the perceived hype (or lack thereof) of the badge. Genesis, Kia K900, Saab, Cadillac, etc.

      The S90 is a good example. It isn't selling much better than the S80. We are out of the S90 intro phase. It has been out for coming on a year. I stared at the S90 long and hard for a few minutes in person and I struggle to find a reason to buy it over the E Class.

      Volvo sales will probably increase after the new XC60 shows up, which should be in a few months. Volvo may want to go upmarket, but at least in the US, it doesn't seem like the US cares...

    31. #29
      Quote Originally Posted by deepfried View Post
      I was getting service recently for two of my Volvos. I walked the lot while they serviced it.

      I about choked on the price of the T8 XC90. You can buy a 420 HP Cayenne S with the Premium Package 1 for the same price. The Porsche is a more prestigious badge. And the funny thing is I don't think those T8s have moved in the two+ months since I was there.

      Cars in this price range (60 grand plus) are forced to deal with badge snobery.

      I said it years ago on here that history is full of cars where the cars were GREAT but the price didn't meet the perceived hype (or lack thereof) of the badge. Genesis, Kia K900, Saab, Cadillac, etc.

      The S90 is a good example. It isn't selling much better than the S80. We are out of the S90 intro phase. It has been out for coming on a year. I stared at the S90 long and hard for a few minutes in person and I struggle to find a reason to buy it over the E Class.

      Volvo sales will probably increase after the new XC60 shows up, which should be in a few months. Volvo may want to go upmarket, but at least in the US, it doesn't seem like the US cares...
      Meanwhile, Subaru has been taking the part of the market where Volvo would thrive if they quit trying to be a luxury brand. If Volvo did a better Outback for a 5-10% price premium they would sell tons of them. But competing with E-class and 5-series? Makes no sense, especially when the outdoorsy aspect of the new vehicles is reduced. I think Volvo, at least in the US, is stuck in some sort of inferiority complex.

    32. #30
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      Quote Originally Posted by wasaabi View Post
      Meanwhile, Subaru has been taking the part of the market where Volvo would thrive if they quit trying to be a luxury brand. If Volvo did a better Outback for a 5-10% price premium they would sell tons of them. But competing with E-class and 5-series? Makes no sense, especially when the outdoorsy aspect of the new vehicles is reduced. I think Volvo, at least in the US, is stuck in some sort of inferiority complex.
      Actually Li Shufu is the one pushing Volvos into the luxury category, a place where Volvo is a little uncomfortable. Rumor has it that Jacoby lost his CEO job at Volvo because he pushed back at Li's plan to make Volvo a luxury brand. But you'd have to say it's been a success, with only a little pause in the first quarter of 2017. US 2014 sales, 56,366 --- 2015 sales, 70,047 --- 2016 sales, 82,724. And it's the high end Inscription XC90 that's been selling so well, not the lower end Momentum XC90 trim.
      2006 2.5T AWD XC90 / 2015.5 XC60 T5 (5 cyl) AWD, Platinum, Blis & Climate Package, 20 inch Pirellis, wood inlays with blonde interior (stunning), Flamenco Red (exterior)

      "Predictions are really hard, especially about the future." -- Yogi Berra

    33. #31
      Quote Originally Posted by Tostik View Post
      Actually Li Shufu is the one pushing Volvos into the luxury category, a place where Volvo is a little uncomfortable. Rumor has it that Jacoby lost his CEO job at Volvo because he pushed back at Li's plan to make Volvo a luxury brand. But you'd have to say it's been a success, with only a little pause in the first quarter of 2017. US 2014 sales, 56,366 --- 2015 sales, 70,047 --- 2016 sales, 82,724. And it's the high end Inscription XC90 that's been selling so well, not the lower end Momentum XC90 trim.
      Interesting perspective. So maybe the S90 is more particularly the problem.

      Checked some numbers. The XC90 did OK in 2016 with 32k sold in US. Compared to XC90 in 2004 with 39k, not bad considering the general brand erosion that occurred over the last several years. However, if Jan and Feb figures continue like that for the rest of the year we are looking at 18k for 2017 -- almost a 50% drop. This would point to initial pent up demand for the new XC90 but a failure to make inroads with customers looking at other brands. We'll see what happens.

      A good "insurance policy" would be to continue to supply Volvo's "base" customers (i.e., me) with the cars we want and have been buying over and over. Unfortunately each edition of the large wagon moves further away from that, with the latest one being the greatest departure yet.

      I would love to see a revival vehicle, along the lines of Mini Cooper, which goes back to the roots of the brand. Wishful thinking, I am sure.

    34. #32
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      Quote Originally Posted by Tostik View Post
      Actually Li Shufu is the one pushing Volvos into the luxury category, a place where Volvo is a little uncomfortable. Rumor has it that Jacoby lost his CEO job at Volvo because he pushed back at Li's plan to make Volvo a luxury brand. But you'd have to say it's been a success, with only a little pause in the first quarter of 2017. US 2014 sales, 56,366 --- 2015 sales, 70,047 --- 2016 sales, 82,724. And it's the high end Inscription XC90 that's been selling so well, not the lower end Momentum XC90 trim.
      Jacoby had a stroke and HAD to move on. Marketwise, Volvo being a small automaker producing highly engineered cars has nowhere to move in the face of the general automakers' (Ford, GM, Toyota, Honda, etc.) push toward luxury options in every car. Volvo, as a small Euro automaker cannot compete against those big monsters making lower end cars that are highly optionable to a certain luxury (in features mainly, not in workmanship mind you).

      So the move up to luxury and more niche is pretty much the strategic choice if they wanted to remain on the market and get a certain "shielding" for the general automakers. Saw what happened to SAAB? They were quirky and catering to the "general public"... Think of how Porsche tried to get casual and failed, then recouped in the super high end (911 type cars). It then planned a return to more "casual" with the boxter, cayenne, etc. This is all long term planning.

      I actually think of the move with Geely as pretty interesting in this regard. Geely can possibly fund and support a return to the lower end car market via a side brand (Lynk? or maybe Geely's own).

    35. #33
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      Quote Originally Posted by Dalsim007 View Post
      Jacoby had a stroke and HAD to move on. Marketwise, Volvo being a small automaker producing highly engineered cars has nowhere to move in the face of the general automakers' (Ford, GM, Toyota, Honda, etc.) push toward luxury options in every car. Volvo, as a small Euro automaker cannot compete against those big monsters making lower end cars that are highly optionable to a certain luxury (in features mainly, not in workmanship mind you).

      So the move up to luxury and more niche is pretty much the strategic choice if they wanted to remain on the market and get a certain "shielding" for the general automakers. Saw what happened to SAAB? They were quirky and catering to the "general public"... Think of how Porsche tried to get casual and failed, then recouped in the super high end (911 type cars). It then planned a return to more "casual" with the boxter, cayenne, etc. This is all long term planning.

      I actually think of the move with Geely as pretty interesting in this regard. Geely can possibly fund and support a return to the lower end car market via a side brand (Lynk? or maybe Geely's own).
      A lot of people doubted the stroke was the full story on Jacoby. It was a "mild" stroke, and rumors had it that he and Li Shufu clashed over Volvo's future. And he resurfaced 9 mos later as head of GM's international operations, so it was a really really "mild" stroke. Of course, none of us know anything for sure about the Jacoby story.

      I'm not trying to make a value judgment on Volvo's future--on whether they should move into the luxury segment, or remain as a 'tweener'. It's a done thing, and it seems to be working fine. Profits improving and sales up.

      And I agree about SAAB. It was no so much that they stayed in the same 'tweener' category, as they were being 'watered down' by GM into a mass-market brand. A really bad place to go for a niche car company to go.

      Quote Originally Posted by wasaabi View Post
      Interesting perspective. So maybe the S90 is more particularly the problem.

      Checked some numbers. The XC90 did OK in 2016 with 32k sold in US. Compared to XC90 in 2004 with 39k, not bad considering the general brand erosion that occurred over the last several years. However, if Jan and Feb figures continue like that for the rest of the year we are looking at 18k for 2017 -- almost a 50% drop. This would point to initial pent up demand for the new XC90 but a failure to make inroads with customers looking at other brands. We'll see what happens.

      A good "insurance policy" would be to continue to supply Volvo's "base" customers (i.e., me) with the cars we want and have been buying over and over. Unfortunately each edition of the large wagon moves further away from that, with the latest one being the greatest departure yet.

      I would love to see a revival vehicle, along the lines of Mini Cooper, which goes back to the roots of the brand. Wishful thinking, I am sure.
      Volvo seems to be attributing the sales fall in the 1st Qtr to production problems. We'll see. If those numbers are still bad in the 2nd qtr, then there's definitely a more serious problem.

      I would like Volvo to build some more traditional-like models too --- and keep the 5 cyl engine. If Volvo would keep the 5-cyl, I'd always have at least one 5-cyl model in my garage. But Volvo is very small, and really can't afford to make a wide variety of models and engines. The economies of scale aren't there.
      Last edited by Tostik; 03-30-2017 at 08:56 AM.
      2006 2.5T AWD XC90 / 2015.5 XC60 T5 (5 cyl) AWD, Platinum, Blis & Climate Package, 20 inch Pirellis, wood inlays with blonde interior (stunning), Flamenco Red (exterior)

      "Predictions are really hard, especially about the future." -- Yogi Berra

    36. #34
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      I was at my local dealer for service yesterday and there was plenty of stock of XC90s. They currently have 6 hybrids, 6 T6 inscriptions and 19 total T6 models. They have had at least 3 T6 Inscriptions and 3 hybrids in stock for months now. They also have about 6 CPO 2016 XC90's that have been sitting on the lot for close to 2 months. I've been interested in the XC90 all along and if I didn't still have 2 young ones in car seats (4 kids in all), I would likely snag one of the CPOs...$47k for a 1 yo model with 6 years of CPO warranty and

      Like Tostik, I wish Volvo could always make a 5 cylinder. Two of the techs in the shop drive P2 V70 models that are just beautiful/elegant/well cared for vehicles. I understand the economies of scale and can understand Volvo's strategy but it's sad for me, because I will never buy a new Volvo again. I could afford a new XC90 but it's not in my nature to pay that much for transportation. I love the interior but the front end is a bit too gaudy for me. I'll wait a bit longer for the software gremlins to subside and get all my kids out of car seats, then maybe I'll pick up a CPO 2-3 yo model at a huge discount. Or maybe I'll be cruising along in Subaru's new 3 row vehicle.

    37. #35
      Member Bmo Pete's Avatar
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      Volvo wanting to be a luxury make? Here we go again....

      Guys, not sure what planet you're from, but Volvo has always been a luxury brand; at least where I hail from in the Mid-Atlantic US. As a kid of the 70's, I can recall the (frumpy looking) Volvo's (240's) being in a higher, pricier category than the typical middle class American or Japanese car. Hell, Audi was non-existent, and mostly wealthy cats drove big Mercs and Bimmers. Volvo didn't have a large luxury car offering then, and still does not. Volvo pricing was certainly on par with more luxurious offerings from Caddy, Lincoln, Chrysler and Toyota (Cressida). Can you honestly deny that the newer ultra-bricks like the 700 series of the 80's were competing against other midsize Euro premium/luxury cars? I think many of you don't have a clue, have short memories, or are reminiscing about Uncle Joe's 1980 base 240D stick he picked-up second hand somewhere?






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