Here's a good Discussion I brought up in another thread.
Why Volvo has such a limited Footprint in the U.S.
1. Volvo Poorly markets itself in the United States
2. Volvos are very expensive to maintain. Where as parts, labor, and repairs come at a huge premium compared to domestic or more popular brands (Toyota, Honda, Etc).
3. Purchasing a Volvo is cheaper than a Mercedes or BMV, but on par with an Audi or Lexus. I.E. Mid-Range Higher End Vehicles.
The one shocker is that Volvo's are known for their steadfast safety record. Something like no fatalities by 2020? With the ability to save lives, I am a bit surprised at how little Volvo Sells this point to consumers! If only Volvo Capitalized on its top selling asset (Safety).