Volvo Cars global sales 9.3% in March, 7.1% first quarter
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    1. #1

      Volvo Cars global sales 9.3% in March, 7.1% first quarter

      Volvo Cars reports global sales growth of 9.3 per cent in March, 7.1 per cent in first quarter
      Apr 03, 2017 ID: 207177



      Volvo Cars, the premium carmaker, experienced a strong sales month in March and reported a 9.3 per cent year-on-year increase on the back of double digit growth in the Asia Pacific and EMEA regions. Total sales for the month amounted to 57,158 cars, compared to 52,279 cars a year earlier.



      Growth in the first quarter of 2017 amounted to 7.1 per cent, putting the company firmly on course for a fourth consecutive record year in retail sales.



      Strong demand for the new 90 series cars remains an important factor in Volvo’s positive sales performance, while the soon-to-be-replaced XC60 remains the best-selling model overall. An all new XC60 was revealed at the Geneva Motor Show last month and will start production at the Torslanda plant in Sweden this month.
      Volvo XC90 T8 R-design

      The Asia Pacific region reported sales growth of 16.7 per cent in March to 12,949 cars, boosted by a strong performance in China, Volvo’s largest market. There, sales rose by 20.6 per cent to 9,095 cars, following strong demand for the locally-produced XC60 and S60L models as well as the XC90 and S90.



      Sales in the EMEA region increased by 13.6 per cent to 37,206 cars sold, on the back of a strong performance in Sweden and double-digit growth in the United Kingdom and Germany. The region continued to see strong demand for the new V90 and XC90 as well as Europe’s most popular premium mid-size SUV, the XC60. In Sweden, the new S90/V90 kept Volvo at its traditional spot on top of the list of best-selling models.



      The Americas region reported sales of 6,687 cars, of which 5,356 in the United States. The most popular model in the region is the XC60, followed closely by the XC90.



      Retail sales status (deliveries to end customers) for Volvo Car Group is as follows:







      March


      January - March





      2016


      2017


      Change


      2016


      2017


      Change

      Region EMEA


      32 757


      37 206


      13.6%


      72 169


      78 820


      9.2%




      Sweden


      6 432


      7 106


      10.5%


      16 047


      17 716


      10.4%

      Region Asia-Pacific


      11 095


      12 949


      16.7%


      28 348


      32 872


      16.0%




      China


      7 542


      9 095


      20.6%


      19 636


      23 335


      18.8%

      Region Americas


      8 113


      6 687


      -17.6%


      19 300


      16 641


      -13.8%




      USA


      6 857


      5 356


      -21.9%


      16 361


      13 476


      -17.6%

      Other


      314


      316


      0.6%


      774


      815


      5.3%

      TOTAL


      52 279


      57 158


      9.3%


      120 591


      129 148


      7.1%



      Globally, the Volvo XC60 was the best-selling model in March with 18,420 cars sold (2016: 14,676), followed by the Volvo V40/V40 Cross Country with 11,452 cars sold (10,965). The XC90 was third with 7,661 sold cars (8,541). Sales figures by model can be found in the Sales Volumes section of the Global Newsroom.

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    3. #2
      Sales by region

      March

      January - March

      2016

      2017

      Change

      2016

      2017

      Change

      Region EMEA

      32 757

      37 206

      13.6%

      72 169

      78 820

      9.2%

      Sweden

      6 432

      7 106

      10.5%

      16 047

      17 716

      10.4%

      Region Asia-Pacific

      11 095

      12 949

      16.7%

      28 348

      32 872

      16.0%

      China

      7 542

      9 095

      20.6%

      19 636

      23 335

      18.8%

      Region Americas

      8 113

      6 687

      -17.6%

      19 300

      16 641

      -13.8%

      USA

      6 857

      5 356

      -21.9%

      16 361

      13 476

      -17.6%

      Other

      314

      316

      0.6%

      774

      815

      5.3%

      TOTAL

      52 279

      57 158

      9.3%

      120 591

      129 148

      7.1%


    4. #3
      Sales by model
      Models March 2017 March 2016 % Year To Date 2017 Year To Date 2016 %
      S60 II 2,013 2,311 -12.9 % 4,825 5,511 -12.4 %
      S60L 3,089 2,872 7.6 % 7,161 6,773 5.7 %
      S60 CC 167 197 -15.2 % 337 463 -27.2 %
      S80 II 0 538 - 8 1,173 -99.3 %
      S80L 0 2 - - 47 -
      S90 3,344 0 100.0 % 7,328 0 100.0 %
      V40 9,148 8,560 6.9 % 18,590 18,243 1.9 %
      V40 CC 2,304 2,405 -4.2 % 4,956 5,087 -2.6 %
      V60 4,286 4,130 3.8 % 10,066 9,040 11.3 %
      V60 CC 1,847 1,726 7.0 % 4,280 4,175 2.5 %
      V70 III 22 2,795 -99.2 % 101 6,395 -98.4 %
      V90 3,164 0 100.0 % 8,318 0 100.0 %
      V90 CC 1,673 0 100.0 % 2,737 0 100.0 %
      XC60 18,420 14,676 25.5 % 41,143 34,315 19.9 %
      XC70 III 20 3,380 -99.4 % 128 7,668 -98.3 %
      XC90 0 146 - - 886 -
      XC90 II 7,661 8,541 -10.3 % 19,170 20,815 -7.9 %
      57,158 52,279 9.3 % 129,148 120,591 7.1 %

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    6. #4
      Member volvocu's Avatar
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      Not bad

      XC90 sales are still down though, and the V90 CC needs to sell at least twice as much to reach even XC70 level...

    7. #5

      USA March sales down 21.9%

      https://www.media.volvocars.com/us/e...s-march-sales1
      Models March 2017 March 2016 % Year To Date 2017 Year To Date 2016 %
      S60 1,253 1,210 3.6 % 2,908 2,488 16.9 %
      S60 CC 10 67 -85.1 % 40 147 -72.8 %
      S80 0 62 - 3 146 -97.9 %
      S90 448 0 100.0 % 1,041 0 100.0 %
      V60 160 328 -51.2 % 561 727 -22.8 %
      V60 CC 165 171 -3.5 % 437 401 9.0 %
      V90 CC 98 0 100.0 % 135 0 100.0 %
      XC60 1,544 1,599 -3.4 % 3,736 3,646 2.5 %
      XC70 7 420 -98.3 % 50 959 -94.8 %
      All-New XC90 1,671 3,000 -44.3 % 4,568 7,847 -41.8 %
      5,356 6,857 -21.9 % 13,479 16,361 -17.6 %

    8. #6
      Random Armchair CEO comments:

      Instead of putting all the cash into autonomous driving and expensive vehicles that most can't afford, Volvo should have made the 40-series a number one priority. I myself want a V40 but these last few years would have been perfect for the XC40.

      Also if you truly want to be a "premium experience" you need to invest in your dealerships! I don't think reps from Volvo of Sweden have walked through a Mercedes or BMW dealership in the US.

      I also love wagons but the V60/V90 were a huge mistake; by now everyone that wanted one bought one. You are also going to feel the burn by the upcoming Buick Regal TourX. It will be significantly cheaper after the GM discounts are applied.

      Right now the public wants crossovers not Luxo-Barges.

    9. #7
      Member inteller's Avatar
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      lol, omg this post title....yes let's completely glaze over the US Sales collapse.
      2008 Titanium Grey Metallic C30 R-Design
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    10. #8
      Junior Member Sven787's Avatar
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      Quote Originally Posted by inteller View Post
      lol, omg this post title....yes let's completely glaze over the US Sales collapse.
      Which is why I hope what they're saying about XC90 production shortages is true. Funny how overall sales are down about 1500 units, which is directly in sync with how many fewer XC90s were sold. Essentially that means that other new 90-series models are only offsetting the drop in legacies like the XC70 and V60 (what the heck happened there - seems odd since the S60 and XC60 continue to sell fairly well) and not really contributing to an overall sales boost. Might see more V90CCs sold in the coming months as inventory increases, but don't have much hope for larger S90 or V90 numbers. Man they need the new XC60 and XC40 in the US in spades IMMEDIATELY.
      Current Fleet: 2007 XC90 V8 Sport (Titanium Gray); 2016 S60 T5 Drive-E Premium Polestar (Black Stone, Sport Pkg, Convenience Pkg, BLIS, Tech Pkg)
      Previously Owned: 2005 S60 2.5T AWD (Ice White)

    11. #9
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      Quote Originally Posted by Sven787 View Post
      Man they need the new XC60 and XC40 in the US in spades IMMEDIATELY.
      Lots to be concerned about for Volvo America.

      From the good, the XC60 is still KILLING it. Amazing for a 7 year old car. If it ain't broke, don't fix it. Yeah, you can get some nice subsidies right now, but they've got the right product at the right price in that segment here in America.

      The S90 is poison, though. That car has hit with a thunk. No good way to spin it. Heavy subsidies here in Ohio, and I've seen maybe one move off the showroom floor from the two dealerships I frequent. Neither can keep the XC60 in stock, FWIW.

      IMHO, the problems with the S90 go beyond the large car segment dying. It's within shouting distance of the last years of S80 sales. A really, really bad omen for the car. Volvo needs to figure out what it did wrong and use its famously modular architecture to quickly rearchitect it. The new S90 is DOA, and I'll be surprised if more wheel base length saves it. Who knows, though!

      The only product I'd say supply issues are really impacting here in America are the V90/CC. It looks like they're sending out what they have to other countries. Even so, maybe a concern it's been priced too high.

      My other concern is, the XC90 sales collapse. Not good at all, and another bad omen.

      As for the XC40, I think Volvo made a mistake in not bringing it to America. On the flip side, I suspect it would have stolen lots of S/V60 sales, and would have reduced what profits they do have here. So perhaps the company was in a bind. I do think not playing in that segment has hurt them the last 4 years.

    12. #10
      Member rfkuehn's Avatar
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      Quote Originally Posted by dirtyfingers View Post
      Random Armchair CEO comments:

      Instead of putting all the cash into autonomous driving and expensive vehicles that most can't afford, Volvo should have made the 40-series a number one priority. I myself want a V40 but these last few years would have been perfect for the XC40.

      Also if you truly want to be a "premium experience" you need to invest in your dealerships! I don't think reps from Volvo of Sweden have walked through a Mercedes or BMW dealership in the US.

      I also love wagons but the V60/V90 were a huge mistake; by now everyone that wanted one bought one. You are also going to feel the burn by the upcoming Buick Regal TourX. It will be significantly cheaper after the GM discounts are applied.

      Right now the public wants crossovers not Luxo-Barges.
      Let's not forget the cancelled XC30...
      2004 XC90 2.5T AWD - BSR ECU upgrade, ViVA strut bar conversion, IPD sway bars/end links/subframe bushing inserts, OE 336mm front rotors, Nokian WRG3. 175K miles and counting
      2011 Sienna AWD - wife + 3 kids (incl. twins). 85K miles and counting (down)
      XC Coupe PHEV - waiting patiently (and expecting a very long wait)

    13. #11
      I have been watching sales numbers every month and was wondering if the XC90 drop was an anomaly or a trend. Looks like it's a trend.

      My guess as to why is:
      1) People are waiting on the XC60 who may not need/want a 7 seater
      2) Auto sales have peaked and we are entering slow down
      3) The XC90 now has stiffer competition from Audi (Q7) and others are coming (the new Land Rover discovery for example)
      4) Dealership experience

      There are other potential reasons too. The car has a buggy reputation even though lots of issues have been fixed. The price increases and lack of incentives hurt too.

    14. #12
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      Volvo has said sales will recover in the 2nd Qtr. We'll see, but I think some of you guys will be eating crow by June. It just ain't that hard to move XC90s with minor incentives.
      2006 2.5T AWD XC90 / 2015.5 XC60 T5 (5 cyl) AWD, Platinum, Blis & Climate Package, 20 inch Pirellis, wood inlays with blonde interior (stunning), Flamenco Red (exterior)

      "Predictions are really hard, especially about the future." -- Yogi Berra

    15. #13
      Quote Originally Posted by Tostik View Post
      Volvo has said sales will recover in the 2nd Qtr. We'll see, but I think some of you guys will be eating crow by June. It just ain't that hard to move XC90s with minor incentives.
      I hope they do recover (not before I buy though!).

      It is going to get tougher to sell cars though. Interest rates are increasing, technology is changing, ride sharing etc. but Volvo is making some awesome cars that should be easy to sell.

      That being said - a 40% drop in sales on the XC90 is pretty significant.

    16. #14
      Quote Originally Posted by OasisNYK View Post
      I hope they do recover (not before I buy though!).

      It is going to get tougher to sell cars though. Interest rates are increasing, technology is changing, ride sharing etc. but Volvo is making some awesome cars that should be easy to sell.

      That being said - a 40% drop in sales on the XC90 is pretty significant.
      Ah, nothing to worry about. Volvo is doing fine and remaining steady. Which means: not going under in the US market. Which is remarkable, considering they actively shifted away from their core demographic (Of which I was once, but am not now. And the only reason I mention this is because Chris@Swedespeed somehow kept me on his email distribution list after I've been inactive for so long, so I came by to take a peek after he sent out the notice on the drop in March sales.)

      Could USA sales be better? Of course. But take heart, they're not any worse.

      Well, except in Hawaii, if the dealer's claim has any truth to it.

      So plow on, steady as she goes. Maybe things will pick up in spring when the weather gets better.

      Edit: After reading the Hawaii ("Envy" dealer) lawsuit in its entirety ( https://lintvkhon.files.wordpress.co...-complaint.pdf ), I wonder how much of the sales 'decline' for this year was a result of fewer 'punching' reports and, instead, reflecting actual sales to customers and not just deliveries to dealers as 'sales.' Because if that reported sales drop reflected both punching and actual sales, then that is an ominous sign. In any case, if the suit gets any traction with the general populace, it may significantly stain the brand's reputation. If it was me I'd want this lawsuit to go away, and quickly.

      But then, it's not me, so pass the popcorn.
      Last edited by JPL Guy; 04-09-2017 at 09:17 AM.

    17. #15
      Volvo is, and remains a second tier competitor to the Germans in the minds of American consumers.

      This isn't a bad thing. But they are there with Acura, Lincoln, Cadillac, Jaguar (Jags numbers are looking better IIRC thanks to Tata/JLR).

      The Germans don't have to work very hard. They make excellent products and have decades of marketing genius and cache behind them.

      I agree with the person who misses the ruggedness of Volvos of the past. He doesn't mean the "SUV" ruggedness. He is most likely talking about the fact that Volvos in the past were not delicate luxury cars. There was a form follows function simplicity to the ethos of a 2/7/9 series wagon or sedan. If you haven't owned one of these cars it is hard to explain. It is basically that you could throw a bunch of tools in the back of your 2 series wagon and not be afraid if you were going to scratch some high polished surface or take out some electrical computer doo dad. And this is when these old RWD'ers were new, not bricked out.

      Which is what Subaru is today...

      Volvo can try to go upmarket all they want. The XC90 has leveled out after 2 years of hype and nobody is buying the S90.

      Without panache and an aggressive and super expensive marketing campaign, good luck getting german buying and especially leasing people in the Volvo showroom.

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