Almost 80 years old, it now makes a grand comeback as an updated logotype – the Volvo iron symbol. From a less prominent position in the grille of all Volvo vehicles for many years, the logo has now been brought back into the centre. Literally.

When the decision was taken to start producing Volvo cars in August 1926, financial backer Svenska Kullagerfabriken – SKF – reactivated a company that had been idle since 1920 for the purpose. The name of that company was VOLVO and it had been formed in 1915 for the manufacture and marketing of bearings for the automotive industry.

Full Story

Swedespeed, Fourtitude, VWvortex, mwerks, SpeedArena, Subdriven, TripleZoom

George Dill

But yep, good to see the iron logo about to be back in full swing. Volvomedia is still saying that the logo shouldn't be used until April 1st, but its use is already quite apparent

Modified by VolvoLT at 12:57 PM 3-14-2006

Oh no! Volvo's got my mojo, what ever shall I do?
Maybe I could shag you for it? baby, what yah say baby are you 'up' for it you know I am, c'mon baby yah!

The best is when I heard someone say;
"Volvo should do some research about using the 'man' symbol on their cars"

Dagovna

95' 960 Dark Green/Black

Quote, originally posted by George@Swedespeed »

I it!

Best Volvo emblem EVER!

Yannis

M