View Full Version : S40 Product Launch In Depth: An Interview with John Maloney, VP of Communications at Volvo

02-24-2004, 02:25 AM
<IMG SRC="" BORDER="0"><p>Recently Swedespeed sat down with John Maloney, Vice President of Communications for Volvo Cars North America to learn about the product launch plan of the new S40. Numbers in a recent article on suggest that Volvo is investing an estimated $28 million on the launch of their entry-level replacement, Volvo’s largest push model push for 2004, a large investment for their smallest car.<p>Read more here. <A HREF="" TARGET="_blank"></A>

02-24-2004, 08:10 AM
Would be nice if John would make the DVD video clips available on Swedespeed. <IMG NAME="icon" SRC="" BORDER="0"><br>

02-24-2004, 10:17 AM
Bandwidth would be an issue though.<p>I'm checking on DVD availability though.

02-24-2004, 10:38 PM
John was nice enough to confirm that they have a limited number of extra DVDs that were used in the recent direct mail piece that were sent. This DVD features comprehensive product information as well as background on the making of the two All New S40 launch commercials (the finished commercials are not part of the DVD). Interested parties can call Volvo Personal Shopper at 1 800 550 5658 to obtain a copy. Volvo will fulfill as availability permits.

02-25-2004, 12:56 AM
those rims are cool too! <IMG NAME="icon" SRC="http://**********************/smile/emthup.gif" BORDER="0">

02-25-2004, 07:37 AM
Wonder if there's any way an Australian could get hold of the DVD?

03-02-2004, 02:33 AM
I just saw the video game ads.<p>It's not bad...but it involves the car hitting stuff like in a video game.<p>It even shows the car flipping and rolling over!<p>Weird...<p>I wanna see the music video one

03-02-2004, 10:45 AM
I saw the music video one, pretty lame.<p>The video game ad is by far the better of the two.<br>I like the Volvo hitting things and rolloing over, thats what Volvo ads used to be. We should go back to that style of ad rather than some hip hop hosers.

03-02-2004, 05:30 PM
I just saw the commercial on TV. it's coooool <IMG NAME="icon" SRC="http://**********************/smile/emthup.gif" BORDER="0">

03-02-2004, 05:53 PM
Has anyone received the direct mail piece?

03-02-2004, 09:49 PM
Is there any way to get the DVD if customer is from Philippines?<p>I would like to have a copy and wonder if possible<p> <IMG NAME="icon" SRC="" BORDER="0">

03-08-2004, 10:01 AM
I received mine last week, Thursday.