Here's a nice summary of sales figures for all the auto companies in the US during 2012:
Specific to Volvo, the following stands out:
- Sales were only up in 2012 because of an increase in light truck sales. Car sales were actually down compared to 2011. Will the ancient XC90 and no-longer-fresh XC60 be able to sustain this momentum in 2013? With BMW, Mercedes, Lexus, & Infiniti battling it out and heavily subsidizing their entry-level sedans, will the S60 stand a chance?
- Volvo's market share in the US in 2012 (and 2011) was 0.5%. That's niche market territory, but with a mass market dealer & support network, and all of the associated overhead. Parts & service on the higher volume of models sold during better times has been letting the dealers limp along, but as those cars age out to the junkyard, where will the dealers find enough revenue to keep the lights on?
Sorry for being an eternal pessimist, but there's unfortunately nothing in these sales figures to change my bearish predictions for the company in the US for the foreseeable future.