http://www.jdpower.com/press-release...lity-study-iqsFor just the second time in the 30-year history of the study, U.S. domestic brands collectively have lower problem levels than all their import counterparts combined. The study shows year-over-year quality improvements for all three U.S. domestic automakers, for a combined average of 103 PP100, improving 10% from 2015. This is double the improvement rate of the import brands (106 PP100). The last time U.S. domestic brands outpaced imports was in 2010, when they held an advantage of 1 PP100 (108 PP100 vs. 109 PP100, respectively). For the first time since 2006, non-premium brands have fewer problems (104 PP100) than premium brands (108 PP100).
According to J.D. Power research, expected reliability remains the most important consideration when purchasing a new vehicle, cited by 49% of owners. Among owners who experience no problems with their vehicle in the first 90 days of owning or leasing, 54% stay with the same brand for their next vehicle. Loyalty drops to 50% among owners who experience one problem with their vehicle and to 45% among those who experience three or more problems.
“There is a direct correlation between the number of problems a customer has with their new vehicle and the decisions they make when it comes time to purchase or lease their next car or truck,” said Stephens. “While a small drop in actual loyalty may not sound like much, a percentage point drop in share can mean millions of dollars in lost revenue to an automaker.”