Sorry to say but Volvo has decided to stop reimbursing dealerships for updating software during services. This means no more free labor to the customer for software. HOWEVER, each dealership is different and may still do it (at the cost of the technicians time AKA free) but its doubtful because Nobody works for free
NOTE: The software is still free as Volvo promises to its customers, but how do customers plan to get it to their vehicle? Tech's time and VIDA is not free.
Volvo’s Service 2.0 is the package that we offer to our customers as a complimentary enhancement when they service their Volvo. Service 2.0 consists of the same software that can be found in our PDS or Total Upgrade software. This was developed as a no cost tool to create a differentiator from the independent workshops. Due to low installation of Service 2.0 it was determined in March 2018 Customer Service would compensate dealers in the U.S. for their labor to grow installation rates in an effort to increase customer retention and lower warranty expense for Volvo Cars USA.
However, after careful analysis VCUSA has determined there has not been adequate upside to service retention or customer satisfaction as a result of this goodwill. To date, less than half of the cars eligible for the upgrade are getting it. In addition, we will be removing Complimentary Software updates from our suite of customer promises under the Service by Volvo umbrella. Effective August 1, 2019 Volvo Car USA will cease labor reimbursement associated with the complimentary Service 2.0 software update.
I have no more specifics, just personal opinions/disappointment/anger!!!!
Email VCUSA with your displeasure of broken promises and poor customer support