Yeah, it's my opinion. Where did I say otherwise? You might notice that the second sentence in my post starts with I THINK and the third sentence of my post includes the phrase MY OPINION. Did I claim to be presenting objective fact? No trying to provoke, but those are pretty silly pointless comments.
That said, it's an opinion shared by Edmunds, Consumer Reports, Motor Trend, Car and Driver. Almost every review of the Volvo dings it on the ride quality.
Again, no offense, because I know you are a nice guy and informed and it is your opinion - but you seriously want to argue that the XC60's ride is PLUSH? Are we even driving the same vehicle?
I had an XC90 last week as a loaner - ride quality was even worse. The XC60 is a bit harsh but quite livable and I can't say that the ride quality detracts from the ownership experience too much. The XC90, on the other hand, rides worse than the RAV4 I had as a rental a few weeks back. It had a lot of upsides too (like the Volvo gorgeous interior) but the ride was definitely not my cup of tea.