I am somewhat suspicious (as a chemist) of any auto products when they claim to do unbelievable things. So when people began talking about ceramic coatings on paint I wondered if they were really worth the money. Recently I heard about a new Turtle Wax product named Hybrid Ceramic Spray. I watched a Turtle Wax tech talk about how they made it and how it works. So bottom line I bought a bottle. I first used Adams detail spray on the car then followed up with the ceramic spray. I could easily see the increase in gloss as well as smoothness. The challenge will be how long it lasts. I washed the car today with just water. The Turtle Wax ceramic spray seemed to allow the dirt to more easily rinse off. I did the wheels and they were much easier to clean. Turtle Wax claims the finish will last about 4 months. We shall see. For now it is really worth the $18 I paid for a bottle of 16 ounces.