Well I can see this thread is popular. I won't re-hash anything but maybe add a new perspective since I am a first time Volvo owner. I'm in my 40's been around long enough and had many cars, made some great purchases and not so great. I'm getting philosophical as I age, I think back to my happiest motoring purchases and realized the emotional connection is the most important factor. But car buying is a complex process and I think enthusiasts get ruined sometimes by:
- Brand reputation: What is a BMW, Audi, Subaru or Volvo and who drives them. What does it say about you if you drive X (subconscious thought usually)
- Industry journalism: Comparison tests and splitting hairs over small differences, being colored by the preferences of others, and groupthink
And everyone has extra complexity of timing and price. Rarely are we holding a chunk of cash and paying MSRP which how car journos look at products, real world pricing is a moving target.
I was constricted by what was leasing well in May '19.
And I ended up in the S60 T6 RD (with sport chassis ;-)) cuz it just makes me feel good, and that is what matters to me.
Objectively I like the fantastic seats, base level of "luxury" that meets my desires, right size, not an SUV, conservative styling with good looks, and great driving dynamics.